*Student project/not affiliated with Under Armour.
I chose Eaton Canyon Trail, a well-known trail in Los Angeles close to where I live, as the location. This trail, characterized by its accessible difficulty level, offers a diverse array of terrains, including sections with water and rocks, all beautifully enveloped by lush vegetation. The varied landscape of Eaton Canyon Trail provided the perfect backdrop for designing a trail running shoe that could handle different types of surfaces while ensuring comfort and stability for the runner.
My final direction was based on one of these (car suspension).
Following thorough research, I distilled three key insights to kickstart my ideation process.
(At that time, I didn’t know men sample size is US 9, so I just put on my size. Now I know it should be 9.)